Second Impression still going strong...

Great creativity comes out great the first time. The myth is that it cannot be re-created the second time - by others as well the original makers. The Zoo Zoos defy all odds.

The Zoo Zoo’s second season with the IPL’s third season has started off with a big bang and neither has it lost its charm nor its novelty factor.

The ‘Star of the Match’ ad looks similar to its own ad from the first season. And the jungle laugh ad (the one about ‘Monthly Jokes’) with one Zoo Zoo in a cauldron is hardly funny (At least to me, in case I offend a certain lot!) Then again, when it comes to Vodafone and its Zoo Zoos, bad ads are more an exception than a rule.

Save the trees and ‘Switch to E-bill’ is a two-in-one where they convey a message along with selling its services. Innovative for sure! ‘Learn a New English word daily’ is cute with the alien and the so-not-scary tiger. The one with the thief (‘Know what’s happening around you’) is very nicely depicted although I have to admit that the Zoo Zoos cannot look dangerous and notorious. They are just too cute for that!

The ‘YouTube on Vodafone’ ad is witty! What is striking here is the fact that every connection offers this service. Yet, Vodafone has marketed the service very beautifully. Zoo Zoo on the trampoline landing up in a cage next to the tiger is hilarious. And the tagline after that is even better – ‘Like playing games?’ Brilliant marketing. Last but not the least, the one with ‘Job Alerts’ is very funny and true. People who are looking for jobs (wink wink) will surely empathise with the ad.

Disclaimer: None of these ads makes me want to go in for any of the mentioned services. They are humorous and intelligent. I appreciate it, and the story ends there.

Let's Talk...

I have always been fond of Airtel advertisements whether it be the R. Madhavan and Vidya Balan ones or the two little boys playing a game of balls across the borders or the A. R. Rehman jingle ad. They are short, crisp and meaningful. What I particularly like about Airtel ads is that they don’t promote their services but they promote a meaningful message.

The latest to join the league is Sharman Joshi with his light-hearted series promoting “baat karne se hi baat badhti hai”. It couldn’t get more realistic than this.

I tend to take things from good to bad if I give an answer to my mother in a 'yes' or 'no' because I am too involved in my laptop. Good friends become best friends only when you talk to them. More and more.

Talking always helps. It helps de-stress yourself. It makes the other person feel important. It helps get other and better perspectives from minds that don’t think like you. It helps make relationships. And that’s precisely what Airtel is telling us...um...selling to us..

Unfortunately, that won’t make me change my connection from Vodafone to Airtel! :)

Weirdos

I know there is a little too much on superstitions but there’s just so much to read up on this topic that I think it’s extremely necessary to share it will all. (And frankly, since I have done so much research on it, I don’t want to let it go waste ;)) Check out the weird ones that people actually believe!

· It is bad luck to chase someone with a broom
· While entering a car, enter with your right leg for good luck (How is it possible in India with right-hand driving??)
· Never give an empty wallet, because if you do, it will be empty forever
· If you secretly put your toe-nail clippings in a glass of lemonade and make someone drink it, then that person will fall in love with you
· A sailor wearing an earring cannot drown
· Animals can talk at midnight on Christmas Eve
· It is unlucky to rock an empty rocking chair
· Lighting three cigarettes with the same matchstick brings bad luck
· Babies born at night will stay awake at night
· A baby born with teeth could be a vampire
· Dream of fish and someone you know is pregnant
· If a dead person's eyes are left open, he'll find someone to take with him
· If a pregnant woman is mad at someone, her baby will end up looking like the person she's mad at
· If you dream of death it's a sign of a birth, if you dream of birth, it's a sign of death
· If 3 people are photographed together, the one in the middle will die first
· The spouse who goes to sleep first on the wedding day will be the first to die
· Cutting your nails on a Friday brings bad luck
· Getting out of bed left foot first brings good luck
· You can't sneeze an odd number of times and then leave the house; it’s bad luck
· Lizard falling on head is bad luck
And there is a superstition about superstitions too!!
· If you believe in a superstition, it will always follow you (Finally, something that makes sense!)