Second Impression still going strong...

Great creativity comes out great the first time. The myth is that it cannot be re-created the second time - by others as well the original makers. The Zoo Zoos defy all odds.

The Zoo Zoo’s second season with the IPL’s third season has started off with a big bang and neither has it lost its charm nor its novelty factor.

The ‘Star of the Match’ ad looks similar to its own ad from the first season. And the jungle laugh ad (the one about ‘Monthly Jokes’) with one Zoo Zoo in a cauldron is hardly funny (At least to me, in case I offend a certain lot!) Then again, when it comes to Vodafone and its Zoo Zoos, bad ads are more an exception than a rule.

Save the trees and ‘Switch to E-bill’ is a two-in-one where they convey a message along with selling its services. Innovative for sure! ‘Learn a New English word daily’ is cute with the alien and the so-not-scary tiger. The one with the thief (‘Know what’s happening around you’) is very nicely depicted although I have to admit that the Zoo Zoos cannot look dangerous and notorious. They are just too cute for that!

The ‘YouTube on Vodafone’ ad is witty! What is striking here is the fact that every connection offers this service. Yet, Vodafone has marketed the service very beautifully. Zoo Zoo on the trampoline landing up in a cage next to the tiger is hilarious. And the tagline after that is even better – ‘Like playing games?’ Brilliant marketing. Last but not the least, the one with ‘Job Alerts’ is very funny and true. People who are looking for jobs (wink wink) will surely empathise with the ad.

Disclaimer: None of these ads makes me want to go in for any of the mentioned services. They are humorous and intelligent. I appreciate it, and the story ends there.