Kuch lamhein chura lo na...

This advertisement has been in circulation for a very long time but I thought it was high time that I should write something on it to give it its due.

What an ad! A sweet and beautiful couple who are in love and they are just running around having a good time. No intelligence, no creativity, no deep meaning. But a wonderful ad. It’s rare to see good ads without any of the above listed factors.
Watching this ad has nothing to do with my fondness for Limca (I don’t even like Limca!) but the ad surely has a top-of-the-mind brand recall and the association of the video to the product surely makes me wanna try it with an open mind...

Sushma Reddy looks so refreshingly beautiful and Niketan Madhok is utterly handsome. And the song-anything I say for the song is less! Sung by Cara Lisa Monteiro who is famous for the Phir Dekhiye track of Rock On!, it is such a feel-good video. The happy couple is doing kiddish stuff which just matches with the wordings of the song-

“Fuhaarein, bochharein, nazaaare chura lo na, kuch boondein chura lo na;
Thaki si zindagi se, ruki si zindagi se, kuch lamhe chura lo na;
Kuch yaddein, aur sapne, apne chura lo na;
Ruki si zindagi se, thaki si zindagi se, raftaarein chura lo na…”